Email hosting is a web based service offered by many web hosting companies and domain registrars. By signing up for a business email hosting plan, your company can begin to send and receive email with your own address based on your company domain name and not Gmail, Comcast, or other similar free service. Adding a paid business email plan is not very expensive, and can be scaled up based on the needs of your company.
Potential customers and businesses interested in working with your company may not consider your business communication seriously if email correspondence was sent from a free email account. Some potential clients may even be suspicious of email sent from a free service. The added level of professionalism and immediate branding may go a long way for such a minimal investment.
Domain based email is a low cost method of promoting your business and increasing consumer recall of your company and it's products and services. All you need to get started is your own business domain name. If you do not have a business domain name yet, learn more about how to pick a great domain name for your company. Promote your new "Branded" identity on business cards, literature, your website, social media, and with email marketing programs.
Reliable email hosting companies will provide a wide variety of features. Just about all email providers have a tough anti-spam feature. Paid email hosting accounts contain no invasive advertising inside your email control panel, or as an attached footer to every email you send. Just like free email, you can select a business class email provider that provides a secure web-based log-in, so you can send and receive your email from anywhere. Many email hosting companies also offer a mobile app to retrieve your email, making it more convenient when out of the office to send and receive email.
Checklist of standard features to seek in an email hosting plan: